We all know that celebrity endorsement is a marketing tactic most successful with 13 year old girls (see: Kardashian hair products/makeup/self tanner) and risks backfiring when the association of some celebrities may actually be a deterrent (see: above). Allure magazine recently played a nasty trick on some hairstylists by disguising the labels on the Kardashian hair products before putting them to the test. They said most of the stuff was meh but were surprised by a couple of standout products. (Somewhat surprisingly, I was still not tempted to try it myself despite the rave reviews, another testament to the power of the Kardashian name.)
Upon playing with a sample of Kat Von D Lockit Foundation that came in both (ahem) this week’s Sephora orders, I was surprised to see a product that lived up to its (quite lofty) promises despite being celebrity endorsed (and by a cheesy celebrity of questionable decision making ability, at that). The stuff gives serious coverage and lasts for damn near ever, without a chalky or matte corpse like finish. The sample shade (48) was too pink for me but the tidal wave of grease on my face oxidized it ever so slightly to almost perfect. I felt a little grandma wearing foundation that actually looked like foundation, but this would be a nice weapon to have in the arsenal for times of dire straits. (read: It would have been nice to have this last week when my face was covered in bruises from the PRP injections.) Here it is, 12 hours after application, no primer. I took this photo in the direct blazing 5 pm sunlight which we all look like shit in. Amazing how much is still there.